Plastic is part of our everyday life, yet we are still unaware of the amount of harm it puts on the environment & living things. This campaign aims to spread necessary awareness of plastic waste impact & sheds light on the victims of using plastics, such as animals, marine creatures, trees, and even the human being himself, as if they are deceased victims in a crime scene, along with the plastic weapon that murdered them. Under the name “Recycle, Revive”, the campaign will be like a callout to bring such victims back to life with the miracle of recycling.
This professional campaign titled 'Recycle Revive' was published in Egypt in March, 2021. It was created for the brand: Bariq, by ad agency: Digitology. This Print medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted over 2 years ago by Art Director: Mohamed Fawzy.
Advertising Agency: Digitology, Giza, Egypt
Art Director: Mohamed Abd El Wahed
Content Team Leader: Doaa Sakr
Content team: Ahmed Taha, Malak Tera
Account Manager: Ahmed Gheith