Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home.
Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron.
This professional campaign titled 'Reality Cheque' was published in Australia in June, 2017. It was created for the brand: Transport Accident Commission, by ad agency: BBDO. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Clemenger BBDO, Melbourne Australia
Creative Director: Stephen de Wolf
Creatives: Joe Sibley , Giles Watson