Under Armour

Real Strength

Agency: Standard Practice


Under Armour Freedom is about empowering communities of veterans and families of the fallen. This Veterans Day we set out to prove the service members they support are just as inspiring as the athletes on their roster.

This professional campaign titled 'Real Strength' was published in United States in November, 2023. It was created for the brand: Under Armour, by ad agency: Standard Practice. This Film and Integrated media campaign is related to the Sports and Sportswear industries and contains 1 media asset. It was submitted 5 months ago by Creative Director | Writer: Steve Dolan of Standard Practice.


Advertising Agency: Standard Practice, Boulder, CO
CD/Art: Matt Alexander
CD/Art: Nate Bruning
CD/Copy: Myles Rigg
CD/Copy: Steve Dolan
Cinematographer: Liam Mitchell


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.