ADVERTISING

UNOCHA

Real Life Heroes

Agency: Swift

Description

World Humanitarian Day is held every year on August 19, to pay tribute to aid workers who risk their lives in humanitarian service. UNOCHA (United Nations Office for the Coordination of Humanitarian Affairs) partnered with Swift, to create “Real Life Heroes,” a digital campaign featuring real humanitarians from around the globe.
Humanitarians provide medical care and life-saving services to those caught in crises. These courageous people fight famine and flood, displacement and disease, war and injustice.
The centerpiece of the ‘Real Life Heroes’ campaign is a film featuring real humanitarians from around the globe that celebrates their truly heroic feats. To dive deeper into the stories of individuals, Swift collaborated with an award-winning local independent comic publisher to illustrate experiences of real humanitarians in comic art. Editor Shantel LaRoque and Director of Special Programs Kari Yadro drew in a network of creators to tell each hero's real tale. “We loved the idea of telling these very real, visceral humanitarian stories in this very classic ‘superhero’ storytelling format,” said Creative Director Dana Stalker.

This professional campaign titled 'Real Life Heroes' was published in United States in August, 2020. It was created for the brand: UNOCHA, by ad agency: Swift. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted almost 2 years ago.

Credits

Advertising Agency: Swift
Executive Creative Director: Don Shelford
Creative Director: Dana Stalker
Associate Creative Director: Kate Digilio
Senior Writer: Jessea Hankins
Design: Mariel Chavez, Philip Roop, Seunghoi An
Director of Production: Frank Brooks
Editor: Cody Liesinger
Editor: Matt Hilber
Colorist, Company 3: Bryan Smaller
Music: We Are Walker
Group Account Director: Britta Larson
Account Director: Danica Borgese
Account Supervisor: Casey Williams
Business Development Director: Brittni Busch
Program Director: Adrienne Hudspeth
Sr. Project Manager: Ben Beatty
Sr Project Manager: BreAnna Wilson
Associate Project Manager: Liz Wilson
Associate Project Manager: Kehlay Dunah
Strategy Director: Kate McElroy
Strategic Planner: Joey Zolfaghari
Associate Director of Data Science: Melanie Costello
Cover Illustration Artist: Williams Obrou ZouZouo
Writer: Arvid Nelson/ Comic for Dr. Marie Roseline Darnycka Bélizaire
Artist: Amber L. Jones
Letterer: Nate Piekos
Writer: Arvid Nelson/ Comic for Dr. Edna Patricia Gomez
Artist: Jose Pimienta
Letterer: Nate Piekos
Writer: Arvid Nelson/ Comic for Dr. Debryna Dewi Lumanauw
Artist: Isip Xin
Letterer: Nate Piekos
Writer: Arvid Nelson/ Comic for Dr. Mohamed Hassan Mohamud
Artist: Thomas Reilly
Letterer: Nate Piekos
Writer: Arvid Nelson/ Comic for Ismael and the Barikamá Food Collective
Artist: Jenis Littles
Letterer: Nate Piekos
Editor: Shantel LaRocque / Dark Horse Comics
Director of Special Programs: Kari Yadro / Dark Horse Comics

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