Allianz Real Life 40sec
Description
The 'Real Life' campaign captures the “texture and honesty” of every day life for most ordinary people.
The campaign grew from a simple insight: many insurance customers feel the need to present a polished, perfect version of themselves, especially when they’re making an insurance claim. In reality, however, life is not like that and homes get messy and destroyed, pets get injured and of course cars get damaged.
Rather than depict stylised households or showroom-ready vehicles, the Real Life campaign leans into the everyday moments that most people will recognise, the joyful, chaotic, ordinary things that rarely make it into insurance advertising. Allianz wanted to reflect the genuine decency and authenticity found in Irish homes, not a filtered version of it,
Forsman & Bodenfors partnered with production company Banjoman and filmmaker Dermot Malone to bring the idea to life. Shot on 35mm film across locations in Ireland, the visuals carry a warmth and texture that’s difficult to replicate. There’s no gloss, just a quiet, honest beauty in how people really live.
This professional campaign titled 'Real Life' was published in Ireland in July, 2025. It was created for the brand: Allianz, by ad agency: Forsman & Bodenfors. This Film medium campaign is related to the Finance and Insurance industries and contains 1 media asset. It was submitted 16 days ago by Head of Production: Brian Daly of Forsman&Bodenfors Dublin.
Credits
Agency: Forsman & Bodenfors, Dublin
Executive Creative Director: Damian Hanley
Senior Art Director: Laura Rice
Senior Copywriter: Gerry McBride
Senior Designer: Alan Ruane
Head of Content Production: Ciaran Walsh
Head of Planning and Behavioural Insights: Niamh Murphy
Client Director: Anna Hickey & Pia Schuster
Client Manager: Aaron McGarrigle
Production Company: Banjoman
Director : Dermot Malone
Head of Production : Matt D’Arcy
Executive Producer : Keith Bradley
Producer : Steve Battle
Production Manager : Liam Boyd
DoP : Eoin McLoughlin
Art Director : Lauren Kelly
Editor : Rob Hegarty @ Mustard
Post Production: Gabha Studios
Colourist: Andrew Francis
VFX supervisor: Daniel Morris
Executive Post Producer: Dafydd Upsdell
Senior Line Producer : Julie Nixon
Music: Fancy – Iggy Azealia & Charlie XCX
Sound mixing: Mark / Mutiny Studios
Music Supervisor: John McCallion
Photographer: Enda Bowe
Client: Allianz Ireland
Chief Marketing Officer: Mark Brennan
Marketing Communications Manager: Valerie Hedin
Marketing Communications Executive: Joseph Campbell
Marketing Communications Specialist: Carrie McGrath
Marketing Communications Intern: Gabriela Dyrcz
