Description
CookUnity's latest OOH and Linear TV campaign, “Real Food From Real Chefs” is running from January through March, brought to life by creative by agency, Gus. CookUnity is a digital chef-made meal marketplace. The creative will live in roughly 3,000 NYC subways, direct mail, paid search, and paid social.
The New Year-focused campaign will be OOH and on TV in NY with digital and direct mail additional to LA, Boston, and DC starting early January. The overall campaign strategy is to demonstrate the tangible benefits of CookUnity by showcasing how the brand's chefs help make mealtime more meaningful including:
Chef to Table: The only meal delivery service that is 100% designed by chefs for the daily consumption of great food.
Memorable Meals: Inventive, chef crafted dishes that make mealtime and the daily rituals around food not just exciting, but unforgettable.
Endless Selection: Chef inspired innovation that surprises & delights users with exciting offerings for every diet, occasion, & mood.
This professional campaign titled 'Real Food From Real Chefs' was published in United States in January, 2024. It was created for the brand: CookUnity, by ad agency: Gus. This 360° medium campaign is related to the Food and Professional Services industries and contains 4 media assets. It was submitted 4 months ago.
Credits
CookUnity
VP Marketing: Cam Ferrin
Brand Marketing: Anna Frenkel
Creative Director: Dimity Jones
Sr Designer: Nikki Viton
Sr Program Manager: Candelaria Sigon
Producer: Halie Aaron
Performance Creative Strategy: Luke Kurter
Media Lead: Colin Roth
Agency Partners
Creative Agency: Gus
Co-Founder/Creative Director: Graham Douglas
Co-Founder/Creative Director: Spencer LaVallee
Print Producer: Heather Black
Art Director: Shelby Bass
Copywriter: Nick Garfield
Designer: Angelique Francis
Photographer: Adrian Mueller
Digital Tech: Jayson Edward Carter
Food Stylist: Laura Manzano
Food Stylist: Lena Abraham
