Anytime Fitness

Real AF

Agency: Colle McVoy


Anytime Fitness, the world’s largest fitness brand and fastest-growing fitness club franchise, launched an ambitious and bold marketing platform, integrated campaign, evolved brand identity and redesigned in-club experience. Just in time for New Year’s resolutions, the platform reflects a new brand and operational strategy while addressing the changing expectations of consumers.

This professional campaign titled 'Real AF' was published in United States in December, 2021. It was created for the brand: Anytime Fitness, by ad agency: Colle McVoy. This Integrated medium campaign is related to the Health, Retail Services, and Sports industries and contains 3 media assets. It was submitted about 2 years ago by EVP, Marketing & Communications: Jen Stack of Colle McVoy.


Advertising Agency: Colle McVoy, Minneapolis, United States of America
Design: 10 Thousand Design


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