Reading Fulfills
School: West Virginia University
The Catcher in the Rye
Pride and Prejudice
The Great Gatsby
Description
The youth show much less interest in reading than in playing games or watching TV shows on iPads and tablets. Childhood is a chaotic time of rebellion, where parents learn the hard way to loosen some control over their children. The campaign challenges children to rebel through reading. Each poster spoofs a classic work of literature.
This student campaign titled 'Reading Fulfills' was published in United States in October, 2025. It was created by ad school: West Virginia University. This Print medium campaign is related to the Education and Media industries and contains 3 media assets. It was submitted 2 days ago.
Credits
School: West Virginia University, Morgantown, WV, United States
Art Direction: Grace Lackovic
Copywriting: Grace Lackovic
Professor: Kofi Opoku
