Drivers speeding around school zones in Korea became a serious national issue. Even the lawmakers have passed an unprecedented law that punishes drivers up to a life sentence when they accidentally kill children. However, we've learned that almost all modern drivers use navigations when they are driving. So we've decided to create a billboard that has multiple used smartphones with the navigation app on when kids go in and out of the school. The billboard will create artificial traffic, which will signal all the navigation systems to reroute vehicles to avoid the roads around schools.
This student campaign titled 'Re-route Billboard' was published in South Korea in April, 2021. It was created for the brand: Naver App, by ad school: Hongik University. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising School: Hongik University, South Korea
Students: Hyeongjin Noh, Kyungeun Park, Seohyun Hwang, Junsang Cho, Rin Choi, Donghyun Han, Yirang Jung, Chaemin Kim, Claire Seoyeon Kim, Jiwoo Lee, Chanjin Yoon, Sungkwon Ha