ADVERTISING

Facebook

Re-Log In Change

School: Miami Ad School

Description

The outcome of the 2016 US Presidential Elections raised many questions about the American voting system and habits. An astonishing fact that came to light was the sad truth of 1 in 4 voters being unregistered, purely due to the lack of effort to sign up. We simplified the registration process by rerouting it through Facebook sign in, and using Touch ID on our smartphones to bring biometric procedure to wherever you are. Touch ID is a technology introduced to make personal verification more authentic, so applying it to bring about future change is an inevitable move forward.

This student campaign titled 'Re-Log In Change' was published in Germany in April, 2017. It was created for the brand: Facebook, by ad school: Miami Ad School. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Shao Tsai
Copywriter: Deep Chhabria

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