Angel Soft

Re-Introducing the Angel Baby

Agency: Grey New York


After 35 years, the mainstream bath tissue brand Angel Soft®, in partnership with creative agency Grey New York, is launching a new brand identity transporting the iconic angel baby imagery from product packaging to a 3D universe. This is the first time since the brand’s launch in 1987 that the angel baby has left the packaging and the brand’s first-ever animated campaign.

Designed in partnership with Psyop, the work introduces an immersive, animated brand world that captures attention while still ensuring that the work is unmistakably Angel Soft®. In this first creative spot, the new brand character, Angel, and her heavenly crew are introduced in a toilet paper factory up in the clouds. They are hard at work making sure Angel Soft® toilet paper is dependably and consistently soft and strong – every time. This new brand world and cast of characters will serve as a launchpad for future campaigns.

This professional campaign titled 'Re-Introducing the Angel Baby' was published in United States in January, 2023. It was created for the brand: Angel Soft, by ad agency: Grey New York. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted over 1 year ago.


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.