Re-Introducing the Angel Baby
Agency: Grey New York
After 35 years, the mainstream bath tissue brand Angel Soft®, in partnership with creative agency Grey New York, is launching a new brand identity transporting the iconic angel baby imagery from product packaging to a 3D universe. This is the first time since the brand’s launch in 1987 that the angel baby has left the packaging and the brand’s first-ever animated campaign.
Designed in partnership with Psyop, the work introduces an immersive, animated brand world that captures attention while still ensuring that the work is unmistakably Angel Soft®. In this first creative spot, the new brand character, Angel, and her heavenly crew are introduced in a toilet paper factory up in the clouds. They are hard at work making sure Angel Soft® toilet paper is dependably and consistently soft and strong – every time. This new brand world and cast of characters will serve as a launchpad for future campaigns.
This professional campaign titled 'Re-Introducing the Angel Baby' was published in United States in January, 2023. It was created for the brand: Angel Soft, by ad agency: Grey New York. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 3 months ago.