raw pet food as it should be

Agency: formascope agency



Prawtein is the first raw pet food company in Kuwait and across the region. It is the only company to provide raw pet food using human-grade ingredients, free from grains and fillers, preservatives, and anything nasty, by this, giving pet owners the reassurance that they are feeding their pets healthy and tasty food.
Our challenge was to rebrand the company and create packaging for more than 10 flavors.


Feeding dogs and cats raw meat is more nature-friendly than giving them processed foods. This is the best thing to give them because they always seek to eat something that can be found in nature. Taking into consideration that fact we decided to show animals in their natural habitat. The selected tagline is, “as it should be.” By this, we want to emphasize the fact that the brand produces only raw meat without any additives or preservatives.

This professional campaign titled 'raw pet food as it should be' was published in Kuwait in August, 2021. It was created for the brand: Prawtein, by ad agency: formascope agency. This Design medium campaign is related to the Pets industry and contains 12 media assets. It was submitted 7 months ago by formascope agency.


Branding agency: formascope agency
Art director: Karen Gevorgyan
Positioning strategy: Ani Gevorgyan
Graphic designers: Karen Gevorgyan, Armine Petrosyan
Illustrator: Armenak Grigoryan
2D motion designer: Lusine Mardanyan
3D visualization: Pavel Gubin


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