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Raising the bar


A revolving outdoor board was used to demonstrate heavy lifting. Watch the video too.

This NSFW professional campaign titled 'Raising the bar' was published on May 09, 2007. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 16 years ago.


Advertising Agency: Ogilvy, Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director: Doug Schiff
Art Director: Teng Teong Hoe
Copywriter: David To
Photographer: Riggs, Kenny Chai


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