Rainbow Wash Soap

Agency: Virtue


Virtue, the agency powered by Vice, is shining a light on an issue that happens every PRIDE month: rainbow washing. Introducing: Super Rainbow Wash Soap - a hilarious solution to a very real problem. Because rainbow washing is for bodies, not profits. The info-mercial style video stars NYC drag artist and former City Council candidate, Marti G Cummings who takes viewers through good and bad rainbow washing. Viewers can support Super Rainbow Wash Soap by making a purchase via with all net proceeds going towards The Ali Forney Center for Homeless LGBTQ Youth.

This professional campaign titled 'Rainbow Wash Soap' was published in United States in July, 2022. It was created by ad agency: Virtue. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 2 years ago by Account Director: Caitlin Bradley of Raven Public Relations.


Agency: Virtue
Chris Garbutt - Chief Creative Officer of Vice Media Group, Co-President of Virtue
Nari Kim - Group Creative Director
Ramón Carazo - Associate Creative Director
Kat Broydo - Senior Art Director
Becca Abellera - Senior Copywriter
Carlos Angulo - Senior Copywriter
Andrew Mikhael - Animator
Jill Rothman - Head of Production
Shelley Cheung Claudon - Senior Producer
Soukaina Alaoui El Hassani - Production Coordinator
Anita Nedeljkovic - Music Supervisor
Viviane Caulfield - Resource Manager
Kourtney Luster - Sr. Business Affairs Manager
Anna French - Senior Strategist
Jenn Gore - Group Program Director
Whitney Milne - Head of Client Services
Natalie Otsuka - Account Director
Kismat Nijjar - Associate Counsel, Legal, Risk & Security
Kahlil Edley - Senior Analyst, Finance
Craig Turskey - Assistant Controller, Finance
Esther Kevelham - VP, Finance & Operations

Marti G. Cummings - host
Nicole Cheng - “local gay”
Andrew Michal - announcer

Anne Paas - Director
Jackson Jarvis - DP
Edgar Mendez - Gaffer
Bill Hennessy - Sound
Ryan Looney - HMU

Post Production:
Jonah Oskow - Editor
Pat Donahue / String & Can - Sound

Music: Courtesy of Alibi Music & APM


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.