Mellanox Technologies

Rack IT Half


Sorry for wrecking the expectations about the “Rack IT Half” video game but it is our April fools’ prank. Make no mistake, cutting data center costs by up to 50% is a real thing.

This professional campaign titled 'Rack IT Half' was published in Israel in April, 2019. It was created for the brand: Mellanox Technologies, . This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 4 years ago.


V.P Creative: Moshe Gellis
Creative Director and art supervisor: Maryan Banni
Art Directors: Avi Cohen, Yael Slabetzky
Copywriter and social media: Edan Gilboa
Video Editor: Tal Miller
Producer: Eli Harduf


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