Quick relief, big smiles

Aiming to revolutionize pharmaceutical communication and stand out from competitors, we created a campaign that blends humor and engaging stories to connect with people.

As Ultimax Alter’s unique formula with ibuprofen lysinate works super-fast, offering quick relief from pain, we focused on this speedy action to show how effective it is. Our campaign featured two parents explaining to their child that headache is a fish and toothache is a village in Paphos as pain has been erased from their memory completely!

With bright colors and a playful design, we showcased Ultimax's ability to make pain relief both fast and enjoyable. Our campaign proved that healing doesn't have to be serious—it can be fun too!

If you can still remember what headache means, then you should erase it from your brain with Ultimax Alter!