De Volkskrant’s brief was for Selmore to raise awareness and generate publicity for the newspaper’s legendary reputation of being inquisitive.
The campaign centres around a very current and somewhat sensitive topic in the Netherlands: more and more world-renowned Dutch multi-nationals, such as
ABN-AMRO and KLM are being sold to or taken over by non-Dutch companies. De Volkskrant triggers the country with questions like: “Who’s next to sell?, How Dutch are we still? When will these brand names disappear? Is that a bad thing?”
Check out the making of video.
This professional campaign titled 'Question Marks, The big event' was published on August 01, 2007. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Poppe van Pelt
Art Director: Poppe van Pelt
Copywriters: Diederick Hillenius, Paul van der Wijk
Planning: Otto van der Harst, Bart van der Vliet
Agency Producer: Danielle van Berkel
Account Handling: Linda de Graaff, Emilie van Dijk
Production Company: Comrad, Amsterdam
Director: Willem Gerritsen
Producer: Jelani Isaacs
Editor: Martin Heijgelaar
Post production Online: Valkieser, Amsterdam
Sound Studio: FC Walvisch, Amsterdam
Music Company: Massive Music, Amsterdam