We wanted to remind consumers why they love the taste of the Nation's favourite chocolate, Cadbury Dairy Milk by offering a once in a lifetime chance to become the first ever 'Honorary Cadbury Taster'. All they needed to do was describe the taste in one new word, being as inventive and creative as possible to define the great taste, and try some while they were at it to inspire them. A digitally centric campaign supported by always-on community marketing, PR and sampling to get the Nation tasting. Have you got what it tastes?
This professional campaign titled 'Quest for the Joyville Taster' was published in United Kingdom in February, 2013. It was created for the brand: Cadbury, by ad agency: hypernaked. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: Hypernaked, London, UK
Creative Director: Oliver Green