Description
When an American influencer, famous for resembling the Prime Minister, crowned herself the 'Queen of Slovakia' and visited the country, a massive media storm erupted. On the exact same day, Allianz ambassador and athlete Emma Zapletalova won her third consecutive Diamond League race but received barely half the coverage. Allianz used immediate trendjacking to correct this. We hijacked the viral joke and officially crowned Emma as the true national champion across social media. By leveraging the meme’s momentum, we turned a fleeting internet obsession into a powerful reminder of real, hard-earned success, giving our ambassador the spotlight she deserved.
This professional campaign titled 'Queen of Slovakia' was published in Slovakia in August, 2026. It was created for the brand: Allianz, by ad agency: Kreativna Dvojica. This Digital medium campaign is related to the Insurance and Sports industries and contains 2 media assets. It was submitted about 19 hours ago by Michal Hornicky of Kreativna Dvojica.
Credits
Advertising Agency: Kreativna Dvojica, Bratislava, Slovakia
Creative Director: Michal Hornicky, Ivana Hornicka Paconova
Art Director: Michal Hornicky
Copywriter: Ivana Hornicka Paconova
