Description
Auto Repair Gets the Fine Dining Treatment in Quality Collision Group’s New Campaign
Fueled by Mādin’s bold strategy, the campaign reimagines an industrial category through cinematic storytelling, smart education, and influencer reach.
Quality Collision Group (QCG) is taking a bold step in bringing certified auto repair into the consumer spotlight with the launch of a nationwide campaign, developed by creative agency Mādin, designed to educate drivers on the value of original equipment manufacturer (OEM) parts and raise visibility for certified shops.
The campaign’s centerpiece is a series of cinematic spots—15, 30, and 60 seconds—titled “Quality Approved.” Set in an auto repair shop reimagined as a Michelin-star kitchen, technicians move like chefs, carefully plating parts and spinning car doors like pizza dough. The campaign also introduces a new “Quality Approved” badge, signaling certified, OEM-compliant repairs to consumers.
The campaign combines high-production-value storytelling with digital education and influencer marketing. It’s the first major initiative integrating Mādin Influence, the agency’s recently launched influencer division, following its acquisition of Great Work Media earlier this year.
To amplify the campaign’s reach, QCG is teaming up with some of the top automotive creators on social media, Daniel Mac, Forrest’s Auto Reviews, and Pushing Pistons, to deliver approachable, educational content aimed at demystifying certified repair for audiences ranging from casual drivers to gearheads. The creator content will roll out in late June and continue through July.
“Collision repair has long been framed as a technical necessity, but people don’t buy precision, they buy reassurance,” said Nick Valenti, CEO of Mādin. “We wanted to reframe it—not just as fixing what’s broken, but as restoring confidence and control. When repair is treated as transformation, not correction, it becomes something you can see, trust, and even take pride in. Because the real value isn’t just in the materials or the method—it’s in how it makes you feel when it’s whole again.”
Beyond storytelling, the campaign addresses what QCG sees as an industry-wide challenge: consumer awareness. Through a digital content series featuring bold, animal-themed metaphors like “Duck the cheap fixes” and “Don’t get stung by bad parts,” QCG aims to make conversations around car parts and safety both accessible and memorable.
“It’s about setting a new standard,” added Jerod Guerin, QCG’s founder and CEO. “We’re growing fast, but the priority is ensuring every driver knows what quality repair looks like and how to recognize it. It impacts their safety, their wallet, and the long-term value of their vehicle.”
The campaign launches today and will run across digital and social platforms nationwide through the end of the year.
This professional campaign titled 'Quality Approved' was published in United States in July, 2025. It was created for the brand: Quality Collision Group, by ad agency: Mādin. This Film and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 8 media assets. It was submitted 4 months ago.
