School: Miami Ad School
Markonne Pharmaceuticals presents The Pyramid War, a Role Playing Card Game inspired by the Food Pyramid that encourages the players to decide for themselves between healthy and unhealthy foods based on their stats, and at the same time increasing their knowledge of healthy options. By design, every unhealthy food option will have a detrimental aspect, and the others will have characteristics inspired by their actual nutritional value.
A fun and informative way to encourage healthy choices and promote a better future.
The Game: Each player draws 7 cards from the deck, places 3 pyramid creatures on the table at a time, and then choose one to battle. The Speed determines which one of the opponents initiates the Attack, and the other will suffer damage to their energy by subtracting the Defense points from the Attack points, then subtracting the result from the Energy points. Each player starts with a general life stat of 7000, and at each defeated creature, the energy level for that creature should be subtracted from the general life stat. By design, unhealthy food options or Junk and Carbs cards will have a detrimental aspect, and the others will have characteristics inspired by their actual nutritional value. The player to end their opponent’s life stats first, wins.
The Deck: The game will have 7 different groups of characters to play with: Veggies, Fruits, Meats, Dairy, Junk, Carbs and Liquid - loosely inspired by the Food Pyramid. The idea is to replicate the real world, by helping them create strategies in which they can have junk food but only if it’s balanced out with the other healthier categories, making sure it feels real and not pretending they don’t exist
This student campaign titled 'Pyramid War' was published in United States in February, 2018. It was created by ad school: Miami Ad School. This Direct medium campaign is related to the Recreation, Leisure industry and contains 10 media assets. It was submitted about 6 years ago.
Advertising School: Miami Ad School, USA
Art Directors: Marcelo Shalders, Karol Gomez
Copywriter :Nellie Santee