An initiative by ACLU, I created the world’s first citizen BodyCam to help ensure evidence is always recorded in any dangerous or unexpected situation.
The Cams are attached to a pin/button and can directly be accessed and controlled on the app to record the evidence and live stream it as well.
The campaign is supported by a website where users can purchase the pins and learn more about the cause. It also has OOH ads in the form of prints and social media.
This student campaign titled '#PutAPinInIt' was published in United States in March, 2021. It was created for the brand: American Civil Liberties Union, by ad school: Miami Ad School. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted over 2 years ago.
Advertising School: Miami Ad School, Miami, United States of America