Bojangles is serving up savory holiday cheer this holiday season in its latest campaign with EP+Co, the brand’s Lead Creative Agency since 2019. After a challenging few years, consumers are looking to celebrate the holidays with food, community and abundant value at top of mind, which is why the campaign, called “Put a Bo On It,” features the Big Bo Box as the perfect meal to help consumers spend more time with family and less time in the kitchen during the holidays.
This holiday season, Bojangles is here to help with the tough decisions — what’s on the menu, who’s making what and where it’s all going down, how much it’s all going to cost — recognizing that there are lots of decisions about food and eating, and lots of people to make those decisions around. The holidays are all about celebrating and sharing special moments with the people we care about most and with this in mind, EP+Co worked with Bojangles to create a campaign that will inspire people to download the app as a way to spread holiday cheer. But in true southern style, the brand is having fun and giving people a reason to smile when they need it (and want it).
With boldly-seasoned chicken, delicious fixin’s, made-from-scratch biscuits and Legendary Iced Tea®, Bo’s Abundant Family Meals provide high-quality, craveable food for the whole family on the go. Bojangles’ real deal Southern recipes are perfect for any holiday gathering, and being able to order ahead with the app is the icing on the cake — or the butter on the biscuit!
This professional campaign titled 'Put a Bo On It' was published in United States in November, 2022. It was created for the brand: Bojangles, by ad agency: EP+Co. This Audio and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Chief Creative Officer: John Cornette
EVP, Director of Content Production: Danny Miller
VP, Executive Content Producer: Jarrell Williams
Associate Producer: Adrienne Herr
VP, Creative Director: Ellen Page
Senior Art Director: Matt Jackson
Senior Copywriter: Ryan Brown
Chief Strategy Officer: Chris Plating
SVP, Planning Director: Robin Knight
Brand Planner: Nikita Jain
Chief Client Officer: Kat Shafer
Management Supervisor: Elizabeth Crumpton