Description
Molly-Mae Hague has partnered with Unilever to launch the Pure Heaven Scent range for Persil and Comfort, promoting a new, sensitive-skin-friendly laundry line. The seven-figure, 360-degree campaign features Molly-Mae and her daughter, Bambi, highlighting the products' blend of gentle ingredients with long-lasting fragrance.
The Range: The Pure Heaven Scent collection includes Persil Non-Bio capsules, Persil Wonder Wash Sensitive, Comfort Fabric Conditioner, and Comfort Scent Boosters.
The campaign was launched in May 2025, featuring TV ads and social media content. The products are designed to be gentle on sensitive skin while providing a luxurious, long-lasting scent (white musk, patchouli, and apple blossom).
This professional campaign titled 'Pure Heaven Scent' was published in United Kingdom in February, 2026. It was created for the brands: Persil and Unilever, . This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 1 hour ago.
