Description
A viral wanted campaign for Mccann Erickson creative department, using the insight that at the end of every year, when the deadline for creative festivals is almost over, agencies start making Probono ghosts in order to win prizes.
This professional campaign titled 'Puppkids probono' was published in Israel in December, 2011. It was created for the brand: McCann, by ad agency: McCann. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Tal Perelmuter
Art Director: Dana Moshkowitz
Copywriters: Yoav Hebel, Asaf Zelicovitch
Director: Ami Alush
