Upon launching the new Alfa MiTo in Israel, Alfa Romeo decided to challenge their slogan "The fact that you breathe doesn't mean you're alive". We took 12 drivers, hooked them up to a pulse-monitoring watches, documented a regular test-drive and checked how their heart responded to the new Alfa MiTo.
This professional campaign titled 'Pulse Experiment' was published in Israel in October, 2009. It was created for the brand: Alfa Romeo, by ad agency: Drori Shlomi Advertising. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: Drori Shlomi Advertising, Tel Aviv, Israel
Creative Director: Ranen Carmel
Art Director: Nimrod Ben Yehoshua
Copywriter: Ranen Carmel
Director: Kobi Havia
Strategic planner: Yoni Lahav
Account manager: Maya Shalev