Public Education Does the Public Good

A strong public education system reaches far beyond enrolled students - it bolsters communities.

The North Carolina School Boards Association (NCSBA) is on a mission to amplify this message, and is doing so through its “Public Education Does the Public Good” campaign created by Baldwin&—the North Carolina-based independent agency that specializes in building brands that make a difference.

The campaign, aimed at garnering support for public schools across North Carolina, emphasizes the need for well-funded public schools, highlighting their advantages to not only students but the entire community. Focused on reminding residents of the foundational role strong public schools play, the campaign acknowledges the benefits of a well-educated community, and shines light on the challenges public schools face, such as low teacher pay.

Baldwin& brought this initiative to life through a lively animated video spot with original music, social media and web assets, and design work on pro-bono billboard spaces.

Leveraging staff side hustles to boost creative.
Thanks to Baldwin&’s distinct ethos of embracing its team members’ side hustles and extra-curricular talents, Baldwin& contributed to the creative in unique ways, with lyrics for the video jingle penned by Baldwin& Senior Project Manager Tim Mislock and illustrations drawn Baldwin& Studio Artist Ian Westrand.

“As a North Carolina-based agency, we feel personally invested in supporting our public schools, the work of the NCSBA and the success of this campaign,” said Jennifer Hazelett, Director of Account Management. “We were delighted to not only conceptualize, produce, and execute the creative, but go beyond a traditional agency’s scope through artistic contributions from two of our talented team members.”

Bringing the visuals and music to life
Baldwin& completed the animation by partnering with production company Awesome Inc. and Ghidrah Music for music composition and performance.

“States with strong public schools thrive economically and socially,” said Leanne Winner, NCSBA’s Executive Director. “No agency understands that better than Baldwin&. Their unmatched enthusiasm and authenticity gave us a refreshed look and helped launch a campaign that effectively establishes public schools as a bedrock benefit for every North Carolinian.”