Public Apology

We’d like to issue a public apology. The video above is our second failed attempt to work with celebrity superhero The Deep. Given his connection to the ocean, we first hired him 2 years ago as our Chief Sustainability Associate. But due to an incident where he filmed himself burning plastic trash next to children, we parted ways.

The Deep’s team at Vought International recently convinced us to give him a second chance as a health and wellness ambassador for the brand. He had the idea to redeem himself by educating kids on the dangers of high-sugar sodas. And that he would do it in a controlled classroom environment. However, he then released this new video. Liquid Death would NEVER condone exposing minors to tobacco products. And effective immediately, we have now terminated our relationship with The Deep for good.