Proud of our firefighters

Agency: Summercliff

Proud of our Firefighters


We all share the same feeling when it comes to our firefighters. A staggering admiration and utmost respect for these low-profile, everyday heroes. Nurofen and LifePharma supported this innovative CSR activity, produced by Summercliff. A four-minute video featuring a breathtaking, fire-related story, was the main focus of this campaign. The Firefighters' Nurofen campaign included OOH billboards, YouTube ads as well as Social Media and local portals. The virality of the campaign was inevitable, as people flooded social media platforms with shares and messages of support.

This professional campaign titled 'Proud of our firefighters' was published in Cyprus in December, 2022. It was created for the brand: Nurofen, by ad agency: Summercliff. This 360°, Film, and OOH Outdoor media campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: Summercliff
Production Company: Summercliff
Executive Producer: Antonis Iniatis
Producer: Christina Konstantinou
Director: Thodoris Papadoulakis
Client: Nurofen, Life Pharma / MSJ Group
Client Advertising & Communications Manager: Marilena Constantinou
Cyprus Fire Service Representatives: Andreas Kettis, Koulla Mesaritou
Co-Producer: George Spyris
DOP: Sofronis Sofroniou
Camera Assistant: Manolis Ligopsihakis
First Assistant Director: Katerina Gkagkaratza
Second Assistant Director: Pavlos Tsiampartas
Gaffer: Kyriakos Politis
Electrician: Andreas Kallis
Set Designer: Stelios Modestou
Styling: Sofia Theodosi
Production Assistant: Andreas Kaskaounias
Production Assistant: Thodoris Lykovardakis
Production Assistant: Chris Petrou
Makeup: Ioanna Marinelli, Stephanie Panagi
Casting: Christina Constantinou, Sofia Theodosi
Drone: Kypros Petrakides
Post Production: Manolis Kolokotronis
Editor: Emilios Karayiannis
DIT: Elias Alsadi
Photographer: Antonis Farmakas


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