Income Insurance Income

Protection Made Yours

Agency: BBH Singapore

Protection Made Yours | Critical Illness Plans


Designed to offer end-to-end support in the event of critical illness, the campaign highlights that a diagnosis isn’t the end. ‘Protection Made Yours |Critical Illness Plans’ showcases the resilience of 60-year-old father and personal trainer Arun Rosiah, who achieved his dream of becoming a model after battling cancer. Capturing Aruns's tenacity, the film shows his scars not as reminders of his struggle, but as symbols of strength.

This professional campaign titled 'Protection Made Yours' was published on March 26, 2024. It was created for the brands: Income and Income Insurance, by ad agency: BBH Singapore. This Integrated medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 3 months ago.


Client: Income Insurance
Agency: BBH Singapore
Production Company: AmanaCliq & Reel Loco Productions


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