Protecting the land starts with the ocean

Agency: change an FCB alliance


"Protecting the land starts with the ocean". Supported by Change agency, the 1 OCEAN Foundation is launching the "1€ for the Ocean" donation campaign, in partnership with UNESCO.

More and more people are concerned about environmental issues, and protecting the Earth is becoming a worldwide concern. However, few people realise the importance of the ocean, which alone covers more than 70% of the earth's surface.

The campaign highlights the richness of the ocean through the photographs of Alexis Rosenfeld and other explorers. At first glance, the chosen images could be land-based landscapes such as forests, deserts or flower fields. Yet, all of them were taken beneath the surface of the Ocean. By doing so, the campaign aims to raise awareness among viewers: by protecting the ocean, they are helping to save our entire planet.

This professional campaign titled 'Protecting the land starts with the ocean' was published in France in June, 2023. It was created for the brands: 1OCEAN and UNESCO, by ad agency: change an FCB alliance. This 360° medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted about 1 year ago by Executive Creative Director: Damien Guiol of Change & Brand Station Paris an FCB Alliance.


Change An FCB Alliance
Client : UNESCO, 1 OCEAN Fondation
Project leader 1 OCEAN Fondation : Alexis Rosenfeld
President: Patrick Mercier
Executive Creative Director: Damien Guiol
Executive Creative Director: Samy Benama
Art Director: Tristan Bourdon
Copywriter: Sophie Delaporte
Press relations & communication: Franck Leroyer & Thomas Callegari


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