Digital Idea: Sun Bum I-Spy app with levels comparing coral reefs with and without Sun Bum. On levels without Sun Bum, the objects listed cannot be found, and when check off, an error message pops up, while on Sun Bum Levels, everything listed can be found, showing a healthy reef.
Description
Insight: People are unaware of how something so mundane like sunscreen can have detrimental consequences.
Big Idea: Other sunscreens drive away the beauty of coral reefs.
Execution Idea: Fish swimming away from scuba divers, swimmers, and snorkelers wearing harmful sunscreen
This student campaign titled 'Protect Your Skin For Life.' was published in United States in December, 2024. It was created for the brand: Sun Bum, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Beauty, Household Products, and Other industries and contains 5 media assets. It was submitted 12 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Kyra Catt
Copywriter: Kyra Catt
Instructor:Dan Lombardi
