Simon’s Heart

Protect Your Heart

Agency: Dudnyk


Dudnyk partnered with Philadelphia-based, non-profit Simon’s Heart to help raise awareness of sudden cardiac arrest (SCA)—the #1 killer of student athletes. After losing their son to SCA, Simon’s Heart founders are leading the mission to save the lives of children by raising awareness and encouraging action. Dudnyk recognized the need to create a compelling campaign that would stop parents in their tracks, breaking through complacency and showcasing the dire nature of SCA.
The campaign features three different stark and solemn athletic settings: a field, a court, and a pool. Each setting is marked with the headstone of a student athlete—another lost heart—while the attention-grabbing headline rests heavily on the ground.

This professional campaign titled 'Protect Your Heart' was published in United States in February, 2019. It was created for the brand: Simon’s Heart, by ad agency: Dudnyk. This Integrated medium campaign is related to the Public Interest industry and contains 7 media assets. It was submitted about 5 years ago.


Advertising Agency: Dudnyk, Horsham, USA
Creative Director: John Kemble, Laurie Bartolomeo
Art Director: Whitney Bender
Copywriter: Kristin Morris
Photographer: Alexander Martinez
Digital House: Taylor James

Young Book Worms


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