Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to wake up their senses and upgrade their ears to demanding pure sound. The brand fit was perfect. For pure music you need specially engineered headphones that give you ‘uncontaminated sound’. http://www.sony.co.in/microsite/headphones/project-resound.html
This professional campaign titled 'Project Resound - We All Fall' was published in India in August, 2014. It was created for the brand: Sony, by ad agency: Ogilvy. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 9 years ago.
Advertising Agency: OgilvyOne Worldwide, Delhi, India
Senior Creative Director: Sonia Sundaram
Client Servicing Director: Tejwinder Anand
Associate Creative Director: Kousik Panda