The custom built panel features a backdrop of playful characters and a riot of orange colour inspired by the taste of FANTA’s iconic flavour. Passers-by are encouraged to snap a selfie against the regularly changing bubbly backdrop using their smartphone – and to share their image on Instagram via #FantaTastesLike. By checking into the “Fanta Printergram”, participants instantly receive a high quality branded 6x4 print out of their selfie, direct from the panel.
This professional campaign titled 'Printergram' was published in Australia in March, 2015. It was created for the brand: Fanta, by ad agency: Ogilvy. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted about 7 years ago.
Advertising Agency: Ogilvy & Mather, Australia