A campaign focused on local creatives to help them understand the capabilities offered by Hodgins Engraving and the artistry that traditional printing techniques offers. Each coster demonstrated a different print technique and was reenforced with a custom designed skull. The glass that was mailed out read “help us raise a glass to the artistry of the past”.
This professional campaign titled 'Print is dead' was published in United States in September, 2015. It was created for the brand: Hodgins Engraving, by ad agency: 15 Fingers. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: 15 Fingers
Creative Director: Ken Trabert
Art Directors: Andrew Vaga, Rich Lunghino
Copywriter: Dan Stout
Illustrator: Ken Trabert
Photographer: Rich Lunghino