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Little Caesars

Pretzel Crust Island

Agency: McKinney

Description

Little Caesars Pretzel Crust Pizza is back after fans have been losing it online demanding its return. To celebrate, Little Caesars and creative AOR McKinney created Pretzel Crust Island, a totally real, completely chaotic competition where Pretzel Crust superfans go head-to-head for the most coveted prize in reality TV — a single Pretzel Crust Pizza.

Inspired by real fan posts claiming they’d “skydive dressed as a pretzel” or “file for bankruptcy for one slice,” the series dares contestants to prove what they’d actually do for some savory Pretzel Crust. Hosted by Flula Borg, the show is stuffed with everything you love about reality TV with Love Island-level drama, Survivor-style backstabs and betrayal, suspenseful twists and turns, and, of course, (cheese) saucy elimination ceremonies that... well, you just have to see for yourself. Pretzel Crust followers better ready their appetite for both drama and pizza.

The cast is just as chaotic, featuring a ruthless retired librarian who’s definitely not here to make friends and a personal trainer who brings the brawn (but maybe left the brains). There’s also a hopeless romantic who could easily be mistaken for the next Bachelor and Jim, the boom operator-turned-contestant, who’s really just happy to be there.

The series teaser dropped on April 16 and fans are already begging for more. The full set of binge-worthy episodes — one, two and three — dropped on April 22 at 8pm ET/7pm CT, and fans are already in the comments voting for the winner for the finale which will air on April 24. Viewers with a keen eye should also look out for a secret message that may potentially lead to something special for Pretzel Crust super fans.

This professional campaign titled 'Pretzel Crust Island' was published in United States in April, 2025. It was created for the brand: Little Caesars, by ad agency: McKinney. This Film and Integrated media campaign is related to the Food industry and contains 4 media assets. It was submitted 21 days ago.

Credits

McKinney - Creative Agency of Record
Lyle Yetman co-CCO
Omid Amidi co-CCO
Jameson Rossi Group Creative Director
Andrew Williams Group Creative Director
Jamie Steentofte Associate Creative Director
Knowlton Bourne Associate Creative Director
Maggie Dietz Group Account Director
Reid Tuomala Account Supervisor
Darby Kersten Account Supervisor
Kerry O’Connor Group Strategy Director
Reed Willig Strategy Director
Hallie Humbert Strategist
Kathleen Wisnewski Social Strategy Director
Maggie Boulton Senior Social Strategist
Gabri Mays Social Strategist
Jamie DelGrosso Project Manager

CYLNDR - Production Company
Kara O’Halloran Executive Director, Production
Nick Brenton Senior Producer
Laura Gearino Director of Business Affairs

Media Agency - MediaHub

Little Caesars
Chief Marketing Officer, Greg Hamilton
VP, Global Creative + Brand Engagement, Jaime Pescia
Advertising Manager, Nicole Yurich
Assistant Brand Manager, Consumer Engagement, Emily Stevens

Production Partner - Reverie

Directors - The Director Brothers

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