Description
In a move to shift the narrative around sexual health, AIDS-Fondet, the leading Danish non-profit organization dedicated to combating HIV and AIDS, has launched a new campaign to educate a new generation about the benefits of PrEP, a pill that effectively prevents the transmission of HIV. With the normalization of hookup apps and mainstream explicit content, casual sex is more accessible than ever before. But in order to embrace this, we had to get around strict ad restrictions. Depending on the channel, each ad was adjusted just enough to bypass the respective media platform's algorithm, ensuring that the message reaches the screens of the target audience — and leaving the rest to their imagination. This approach allowed the message to get across all types of media.
This professional campaign titled 'PrEP a New Generation' was published in Denmark in May, 2024. It was created for the brand: Aids Fondet, by ad agencies: Grey Health & Wellness EMEA, Ogilvy, and Ogilvy Denmark. This Content and Digital media campaign is related to the Education and Health industries and contains 1 media asset. It was submitted 12 months ago.
Credits
Advertising Agency: Ogilvy Denmark & Grey Health & Wellness EMEA
Client: AIDS-Fondet
Credit Agency:
Creative Lead: Jacob Matthiesen
Creative Director: Camilla Ploug
Associate Creative Director: Daniel Norit-Bodilsen
Senior Copywriter: Stephen Burns
Final Art: Jesper Jensen
Digital Designer: Nicoline Christiansen
Motion Graphic: Christina Engmann
Editing: Maria Tangsgaard
Senior Account Manger: Katja Madsen
Photographer: Kavian Borhani
Digital Designer: Jesper Skov
Strategic Planner: Nicholas Williams
Account Manager: Julie Heilesen
Creative Director: Katrine Jo Madsen
Associate Creative Director: James Edwards
Client Service Director: Thomas Crowther
Country Manager / President: Morten Frederiksen
Credit AIDS-Fondet:
Senior Communications Advisor: Lina Viinberg Jørgsensen
Social Media Manger: Mads Staugård
Head of Communications: Stine Bang
