Description
Mercedes-Benz turned its iconic star into a crosshair.
In gaming, every match begins with precision. At Mercedes-Benz, precision has always been represented by a star.
To connect with a new generation of gamers, we transformed the brand's iconic emblem into a functional in-game crosshair, bringing Mercedes-Benz precision into a completely new environment.
That's how Precision Sight was born: an experience where the brand's most recognizable symbol stopped being just a logo and became the tool players use to aim, react and compete.
The initiative was embraced by gamers and content creators, who replaced their traditional crosshairs with the Mercedes-Benz star during gameplay, proving that the brand's precision belongs not only on the road, but also in the game.
This professional campaign titled 'Precision Sight' was published in Ecuador in August, 2026. It was created for the brand: Mercedes-Benz, by ad agencies: BBA Holding and JUK. This Content, Design, and Digital media campaign is related to the Automotive and Personal Transportation and Health industries and contains 1 media asset. It was submitted about 3 hours ago.
Credits
Agency: Juk by BBA
Mercedes Benz by Teojama Comercial
