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Michelin Michelin X-ice

Precision on Ice

Agency: Mimagie

Description

Mimagie’s self-promo gives Michelin’s Bibendum the ice-time he’s always deserved — proving he’s got more than just grip.

This professional campaign titled 'Precision on Ice' was published in France and Multinational Europe in November, 2025. It was created for the brands: Michelin and Michelin X-ice, by ad agency: Mimagie. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 1 month ago by creative director: Daria Sherstobitova of MIMAGIE.

Credits

Advertising Agency: Mimagie
AI Production: Mimagie
Art direction: Miguel Ivanov
Story and AI directing: Daria Sherstobitova
Music: Marty Ray Project

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