Summer is about festivals. But these events usually use over 30,000 megawatts of electricity during a weekend, producing a high level of CO2. “Power Your Summer” by Bacardi will tackle this problem by using the most renewable resource of summer, your movement. Piezoelectric floors will be placed in busy subway stations that will convert kinetic energy into stored electricity towards unlocking different sections of the festival.
At the end of the summer, Bacardi will host their music festival using the stored electricity. Summer is the time to be free, so #DoWhatMovesYou without moving the planet backwards.
This student campaign titled 'Power Your Summer' was published in United States in March, 2019. It was created for the brand: Bacardi, by ad school: Miami Ad School. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising School: Miami Ad School, USA
Art Director: Paola Delgado Cornejo
Copywriter: Jessica Simmons
Song: Little Voices by Lane 8