Power of a legend

Agency: GTB


This film captures a real and intriguing scene inside the backstage of São Paulo International Motor Show, the biggest auto show in Latin America. When a Mustang arrives, everyone from the staff, including other car brands, stare it open-mouthed. Ford legends are respected, and no one can stay indifferent to them.

This professional campaign titled 'Power of a legend' was published in Brazil in November, 2016. It was created for the brand: Ford, by ad agency: GTB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: GTB, São Paulo, Brazil
Executive Creative Director: Vico Benevides
Associate Creative Directors: Arnaldo Boico, Rodrigo Strozenberg
Content Manager: Livia Lanzoni
Art Directors: Chico Medeiros, Diogo Seibert, Nayla Alana
Copywriters: Adriana Martins, Pedro Chamme
Social Media Assistent: Eliza Bianchezi
Agency Producers: Luana Aghata, Marcella Pappiani
Production: Santa Transmedia
Director: Gustavo Gripe
Photography Director: Fernando Bertoluci
Montage: Jorge de Lima
Sound Production: Big Foote Music
Producers: Chris Jordão, Equipe


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