ADVERTISING

De Lijn

Poster takeover

Agency: Duval Guillaume

Description

National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read: "whatever you're planning tonight, plan your transport too. Take the night bus".http://www.nachtlijn.be

This professional campaign titled 'Poster takeover' was published in Belgium in November, 2009. It was created for the brand: De Lijn, by ad agency: Duval Guillaume. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 13 years ago.

Credits

Advertising Agency: Duval Guillaume, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Copywriter: Geerard Van de Walle
Art Director: Sven Van Hooydonck
Online Art Director: Derek Brouwers
Account handling: Matthias Dubois & Tom Sneppe
Art Buyer: Ingrid Deuss
Print Producer: May-Britt Verhoeven
Photographer: Ever Thiry
Retouching: Fred Dupont

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