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The Wild Detectives

Possessed Books

Agency: Dieste

Description

In honor of Halloween, The Wild Detectives bookstore in Dallas embarked on a daring venture. We tasked an A.I. with reimagining timeless classics such as The Wizard of Oz, Romeo & Juliet, and The Great Gatsby, infusing them with a sinister twist: The Horror Genre

The result? Possessed Books—a fusion of timeless literature and modern technology, where AI crafted darker versions of these classics.

This innovative endeavor goes beyond mere book sales; it represents a pioneering leap in storytelling. By embracing these AI-infused reimaginings, The Wild Detectives isn't just a bookstore—it's a trailblazer, pushing the boundaries of imagination and leading the charge in literary innovation.

This professional campaign titled 'Possessed Books' was published in United States in October, 2024. It was created for the brand: The Wild Detectives, by ad agency: Dieste. This Design and Print media campaign is related to the Other industry and contains 2 media assets. It was submitted 21 days ago.

Credits

Chief Creative Officer: Abe Garcia
Chief Strategy Officer: Maria Alejandra Urbina
Creative Director: Juan Camilo Valdivieso
Creative Director: Dario Campos
Senior Copywriter: David Chapatin
Senior Art Director Kendall Ocampo
Art Director: Hector Rivas
Art Director Carlos Garcia
Copywriter Marisol Acuña
Executive Producer John Costello
Strategy Kalista Balagia

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The New Zealand...

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