Description
Cooking Pork Memories is a social-first campaign from the National Pork Board and Dallas-based full-service agency LERMA/ featuring actor Paulina Chávez. The spot is designed to preserve the pork recipes and family stories passed down through generations. Beginning with Chávez recreating her abuelita’s Carne de Puerco con Nopalitos, the campaign invites Hispanic Gen Z and Millennials to share their own family “Pork Memories” for a chance to have Chávez recreate them. Selected recipes and stories will also be collected in a limited-edition book intended for submission to the Library of Congress, helping preserve these traditions for future generations.
This professional campaign titled 'Cooking Pork Memories' was published in United States in September, 2026. It was created for the brand: National Pork Board, by ad agency: LERMA/. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Advertising Agency: LERMA/
Brand: National Pork Board
