Description
While Erich & Kallman’s award winning work normally doesn’t rely on celebrity, the agency was thrilled to partner with Aniston, who was already attached to the campaign. Leaning into her wry sense of humor and SkinnyPop’s devoted following, “Popular for a Reason” portrays Aniston checking into a hotel—where the staff recognizes the SkinnyPop but not the megastar.
This professional campaign titled 'Popular for a Reason' was published in United States in February, 2025. It was created for the brand: SkinnyPop, by ad agency: Erich & Kallman. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 2 months ago.
