The flat-packed DM was attached inside the IKEA's catalogue. While the customers open the package of dm, a three-dimensional LACK side table pops up immediately. This gives the experience of simple assembly of LACK side table, which leaves a deep impression as well.

This professional campaign titled 'Pop-up' was published in China in November, 2010. It was created for the brand: IKEA, . This Direct medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 13 years ago.


Creative Director / Copywriter: Kelvin Lai
Art Director: Woody Hu


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