Description
A driver from a distance will see a police car hiding behing a billboard, as the police typically do in Turkey/ thus the driver instinctively slow down or make sure that they are going at the lagal speed limit. When they come closer they are able to read the billboard text:
However just as they pass the billboard they will realize that there really isn't a police car hiding there. That actually is a full size reproduction of a police car which is a part of the billboard.
This professional campaign titled 'Police car' was published on December 21, 2006. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 17 years ago.
Credits
Client: Turkiye Is Bankasi
Advertising Agency: Rafneri
Copywriter: Demir Karpat Polat
Art Director: Murat ArIi
