Pocket Dentist

Agency: Red Fuse


Rural India has only one dentist to every 50,000 people. Without reliable advice, millions suffer from easily-preventable dental diseases. Now, Pocket Dentist is addressing 91% of rural India’s oral health problems, by providing answers to 30 common dental questions. Users connect free from basic mobile phones without data. Voice recognition identifies common questions and responds in real time. Less common questions are connected to an actual dentist. Pocket Dentist is live in two provinces of rural India, providing over six million people with professional dental advice for the first time. Colgate-Palmolive CMO Mukul Deoras said: “We believe this program is life changing for people in rural India and we are committed to expand it to more markets and impact more people worldwide.”

This professional campaign titled 'Pocket Dentist' was published in India in July, 2016. It was created for the brand: Colgate, by ad agency: Red Fuse. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Red Fuse Communications , India
Global Chief Creative Officer, Chairman Asia: Shen Guan Tan
Global Chief Executive Officer: Steve Forcione
Managing Director, Asia / Chief Executive Officer, India: Shubha George
Head of Digital: Soumya Ranjan Panda
Regional Head of Media: Atrayee Chakraborty
Head of Media: Nishit Goradia
General Manager: G. Viswanathan
Senior Creative Director, Art / Films Head: Priyank Bengali
Executive Creative Director: Sanjay Sipahimalani
Associate Creative Directors: Rohit Mukherjee, Amit Malik
Group Account Manager: Raj Shah
Business Group Head, Digital: Nirav Manek
Business Manager, Digital: Sampath Daniel
Business Manager, Mobile: M. Ruchika / Group M
Investment Director: Firdause Wadia
Copywriter: Craig Love / Hong Kong
Video Content Producer: Nicky Lai / Hong Kong
Regional Creative Director: Joshua Tay / Hong Kong
Senior Art Director: Christel Chong / Hong Kong
Associate Strategy Director (Asia): Kate Kopperman / Hong Kong
West Head, Mobile: Niraj Ruparel / GroupM
Business Director: Sarvesh Purohit / Dialogue Factory
Business Group Head, Digital: Harish Balan / MEC


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