ADVERTISING

Dell

Play through

Agency: Y&R

Description

Dell Play Through was created to kick off Dell’s sponsorship of the Match Play golf tournament, held March 23–27 in Austin. The game lets players explore the city through a nine-hole golf course, laid out to include some of its landmarks: the Paramount Theater, Franklin BBQ, and the Texas State Capitol. The first hole even winds up on the steps of the Driskill Hotel (where, presumably, it’s easier to get a drink than in the real one). The game takes the player through the city with a virtual street view that includes not just the famous spots, but every building that lines the course. The course includes holes with names like “Stay Classy, Austin,” and “Keep Hole 5 Weird.”
Global Client Leader, Strategic Planning: Joe Rivas
Executive Director of Integrated Production: Greg Lotus

This professional campaign titled 'Play through' was published in United States in March, 2016. It was created for the brand: Dell, by ad agency: Y&R. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Global Executive Creative Director: Christian Carl
Creative Director / Copywriter: Mike Spiegel
Creative Director / Art Director: Cynthia Wang
Strategy Director, Planning: Jenna Rounds
Brand Planner, Account Manager: Elizabeth Chabot
Head of Design: Hamish McArthur
Associate Design Director: Jason Borzouyeh
Director of Interactive Activation: Catherine Patterson
Executive Integrated EP: Sam Cernichiari
Assistant Producer: Brittany Hager
Director of Marketing: Diana Melton
Assistant Account Executive: George Rainaldi
Director Creative Technology: Craig Elimeliah / VML
Senior Development Engineer: Josh Wolf
Senior Project Manager: Andrea Rey
Production Company: MediaMonks
Strategic partner: Foursquare
Head of Marketing Partnerships: Justin Breton
Chief Marketing Officer: Kinjil Mathur
Course Architect and Golf Pro: Matt Ginella

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